Nigerian Sales consultant and Entrepreneur, GMD and Founder, Faith Azi Global Limited, Faith Azi has passed her verdict on the tremendous impact social media has on businesses, if harnessed well. She says: If Aliko Dangote had access to Facebook Ads in 1981, when he started selling cement with just ₦500,000, how far would he have gone faster?
Today, the internet has made selling quite easier and faster. Now with social media, you can triple your reach as a business owner. Facebook Ads can do in just a few months what took entrepreneurs decades to do, some years back.
Faith reiterates the importance, stating how businesses can reach millions of people with just the click of a button, test markets, collect data, and know what’s working instantly.
You could get started with just a few thousand naira, yet, most business owners still treat their marketing like it’s the 80s, she said.
Aliko Dangote reinvested nearly every profit back into visibility, moving from one product (cement) to sugar, salt, noodles, oil, and now, oil refineries. He played the long game, but he played it loudly. You don’t need a speaker, you need strategy, really.
Case study on Aliko Dangote’s empire, here are some things worthy of note, Faith says: Dangote builds products for everyday regular people, but distributes them like a PRO. He understood distribution and visibility. In 2023 alone, his cement business reported ₦1.38 trillion in revenue and it’s not because he himself posts every day on Instagram.
It’s because he built systems that sells without him.
How about this? Now imagine you had an ad strategy that runs like a machine while you just focus on fulfilling orders? That’s the epic nature of embracing systems that converts to sales and revenue for your business.
At Faith Azi Global Limited, with our diverse services, we help entrepreneurs set up systems, use Facebook Ads the smart way not just boosting posts randomly but strategically to your advantage. Contact Us NOW and don’t let your business to chance.
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